Brand spotlight: blueseventy

blueseventy is a Seattle-based company with New Zealand roots that is celebrating 30 years of serving the triathlon and swimming communities. While heartily wishing blueseventy a happy birthday, the community seems to be the one receiving the gifts.

Product Range

blueseventy wetsuits are USA Triathlon (USAT) approved: from the Sprint, to the Fusion, to the Reaction, all the way up to the high performance Helix wetsuits. 

The Reaction comes in a sleeveless edition, and there is also the Glide shortie wetsuit for those that seek minimal coverage.

GlideSleeveless ShortieSleeveless with short legs: for those who believe that less is more.
SprintFull SleeveA no-nonsense starter wetsuit.
Full SleeveUpgraded starter wetsuit with improved buoyancy and features designed to speed transitions.
Full Sleeve
The best combination of technology, design, and value.
HelixFull SleeveDesigned for those the highest performing athletes looking to maximize their potential.
Comparison of the blueseventy triathlon wetsuit range


One of the leading technologies blueseventy features is their Layered Insulation Foam Technology (LIFT), which helps improve body positioning in their top-end Helix competition wetsuit. The technology is also available in their LIFT Buoyancy shorts.

blueseventy LIFT shorts
blueseventy LIFT shorts


In addition to producing 9 mens sizes, blueseventy notably offers an equal number of sizes for women, a rarity in the sport. Three (3) of the women’s sizes are dubbed “Athena”, and are designed for the curvier competitors in the field.

We’re proud to make products for athletes for all abilities and sizes. To develop the best possible product we work with world champion level athletes, first time open water swimmers and everyone in between.  As an athlete focused company we offer an equal amount of men’s and women’s sizes in all of our suits and have an option for nearly every shape and size.

John Duquette, CEO, blueseventy


With so many options for wetsuits, there are also numerous opportunities to complement. Some popular accessories include the Adjustable Thermal Skull Cap, swim gloves, and swim socks.

blueseventy Reaction triathlon wetsuit
blueseventy Reaction triathlon wetsuit

🎂 blueseventy: here’s to 30 more.

Check out our full selection of blueseventy wetsuits including great values on classics. Consider taking advantage of our product bundle discounts.

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